Jonah Berger
Contagious: Why Things Catch On
A marketing and psychology book by Jonah Berger
2 people recommend this
Recommended by
PracticaFirst to rec“An extremely easy read that is interesting whether or not it is entirely relevant to you or your business. Luckily for you, if it is relevant, Jonah Berger gives such a thorough breakdown on the science of an idea's popularity that he could make an accounting student feel like a hall of fame CMO. A great place to start for those seeking virality.”
Kaye“Female founders everywhere should read this. Men too but like, girls first. 💅🏽”
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