Rec League

Jonah Berger

Contagious: Why Things Catch On

Contagious: Why Things Catch On

1 person recommends this

Recommended by

  • Practica
    PracticaFirst to rec

    “An extremely easy read that is interesting whether or not it is entirely relevant to you or your business. Luckily for you, if it is relevant, Jonah Berger gives such a thorough breakdown on the science of an idea's popularity that he could make an accounting student feel like a hall of fame CMO. A great place to start for those seeking virality.”

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