Limitless Lash Mascara

“I started using this after it was emphatically recommended to me by my friend Jordy and she's right — it is the superior mascara for lashes that don't look mascara-y. Something about that wand!”

“Best I've found in a while. I love the two-sided brush for a choose your own adventure. I've been using the brown (Before Dawn) for a more natty look”

“I don’t usually splurge on makeup. Mascara is the only thing I wear everyday and I typically rely on random drug store purchases. This exceeds the hype. Lasts and wears well. Smells like lilacs.”

“Roz milk serum, the Inkey List Urea moisturizer, Ilia mascara, Merit Flush Balm, EltaMD SPF, glass nail file, which I’ve obviously cracked in half. Source”

“Feels and looks great on the lashes. This is my favorite mascara and I’ve worn it for years! Occasionally, I’ll try a different mascara to see how it stacks up against this one, but Ilia is still #1 in my makeup bag. Separates and lengthens, wears well throughout the day, and doesn’t clump. I wear the shade After Midnight, which is a soft, natural looking black. Ilia also released a brown shade.”

“I like that the wand has one side for lengthening and one side for thickening. I tend to go for a light, fluttery look and this isn't too clumpy.”

“Hands down my favorite mascara! I love the multi-sided brush because you can really get in there and separate your lashes while still building them up.the brown is my go to. Annnnnd it’s gluten free!”

“I come back to this again and again and again. Great definition, length, zero clumping, no eye irritation, comes off nicely with soapy water.”

“The minimalist mascara I’ve been looking for my whole life.”

“The best clean mascara I’ve tried”