Thruline Retractable Eyeliner

“Because I swear I’ve tried every eyeliner out there since hitting middle age and not one of them stayed put on me - even with all the prep and tricks. Then this one came along and I begrudgingly tried it because I do love Ilia products in general. Not to be dramatic, but it’s lifechanging. I have hooded, deep set eyes and this stays on, doesn’t migrate and I can tightline or line outer lid and it doesn’t budge. I bought in shade Sherif - deep espresso color- super flattering. Already want more colors.”

“the only brown eyeliner that doesn't smudge”