The one and only ilia mascara

Ali LaBelle

“I started using this after it was emphatically recommended to me by my friend Jordy and she's right — it is the superior mascara for lashes that don't look mascara-y. Something about that wand!”

Kaylan

“Feels and looks great on the lashes. This is my favorite mascara and I’ve worn it for years! Occasionally, I’ll try a different mascara to see how it stacks up against this one, but Ilia is still #1 in my makeup bag. Separates and lengthens, wears well throughout the day, and doesn’t clump. I wear the shade After Midnight, which is a soft, natural looking black. Ilia also released a brown shade.”

Sophie B

“I like that the wand has one side for lengthening and one side for thickening. I tend to go for a light, fluttery look and this isn't too clumpy.”