Rec League

Journal of Consumer Research

We Gather Together: Consumption Rituals of Thanksgiving Day

We Gather Together: Consumption Rituals of Thanksgiving Day

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  • El Rose
    El RoseFirst to rec

    “This article draws on ten data sets compiled over a five-year period. We interpret the consumption rituals of Thanksgiving Day as a discourse among consumers about the categories and principles that underlie American consumer culture. That is, Thanksgiving Day is read as an enacted document orchestrated symbolically and semiotically through consumption”

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