Ernest Dichter

Handbook of Consumer Motivations

Handbook of Consumer Motivations

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Coco QuizonFirst to rec
“I’ve been in some form of working in Consumer Marketing since I was 18 years old. My goal in life is to make a discovery as influential to the field as Ernest Dichter, the father of the modern focus group. The man, who through his work, generated the insights that eventually gave us Barbie. I am a student of his work and this book is one of my holy grails. Buy it for me pls.”
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