Rec League

Dr. B.J. Fogg

Fogg Behavior Model

Fogg Behavior Model

A behavioral design framework stating that behavior occurs when motivation, ability, and a prompt converge simultaneously.

1 person recommends this

Recommended by

  • seán patrick john paul george ringo doran
    seán patrick john paul george ringo doranFirst to rec

    “Use it for good [This model] shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.”

    1

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