GerenFirst to rec
“One of my favorite go to t-shirt and denim brands over the last two years as they continue to look to regenerative cotton, natural indigo and manufacturing in the US not because any of it is popular or a response to their bad behavior in the past but because they've been working on this evolution for years.
Working this way and being kind to your employees and supply chain means you're not selling at fast fashion prices so getting their last a LONG time gear at a discount is a great way in.
They have recycle and repurchase programs for their denim and I have not regretted a purchase yet - my I&W items are sitting beside runway level stuff in my closet and they hold their own.”
