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Brand Ceremony
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10w
Brand Ceremony
Brand Tip No. 03: Why Most Brand Pitches Feel Like Bad First Dates
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Editors (and consumers!) are speed dating your brand. Are you operating accordingly? A speed date is no place for life stories. If someone unloads all their values and everything they have to offer on a first date, what do we call that? A bad date....
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12w
Brand Ceremony
Habit Stacking Is Nice. Happiness Stacking Is Better.
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In Atomic Habits, James Clear popularized the idea of “habit stacking”—layering new habits on top of existing ones to help make them stick more easily. The idea with happiness stacking is to build new habits on top of existing habits to help make them stick, just like habit stacking—only here you’re stacking small thrills into the routines that irk you most.
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13w
Brand Ceremony
Brand Tip No. 01: Insert Yourself Into Trends
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The truth is this: I’ve seen a good handful of brands and creators struggle to get traction on their larger, overall message, only to go viral with a narrow, unexpected or even derivative trending topic. Tie your product to a trend or news angle. Here's how...
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