⎡BUT IT'S CUTE⎦

Since we are deep into the chaos of talking heads, sponsored posts and predatory brands in 2026 I am editing a NO list.

I LIKE IT isn't enough to ask of something anymore. This is stuff I call HARD NO's - brands, people and products that are bad for you, the world, the future.

+ Deeper dives into predatory business and financial models and the case studies to back up the dismissals.