PracticaFirst to rec
“Hard to imagine an ad being more of a defining moment in DTC online marketing. The format introduced here has been copied to absolute death over the course of a decade+, and while it may have worked for a while — the low budget stab at vitality ad is not cutting it these days.
Paulilu by the way is none other than the brainchild of comedy/creative power couple Lucia Aniello & Paul Downs.”
