"Link in Bio" by Rachel Karten

“From Rachel Karten, a chronically online scan of social media across platforms; the aesthetics, behavior, and brand-building initiatives that define the internet right now.”

“For the social media / marketing managers – Rachel goes BTS on brand strategy to show all the unsung parts of social campaigns we know and love. She's even developed a handy Google Sheet of salary data on social media roles from her subscribers, which has provided me the market research to get raises and promotions throughout my career. Can't recommend this enough if you work in social! ❤️”