At The Beach 1966

“This scent from CB I Hate Perfume takes me right back to that week we’d spend on the cape when I was a kid. I can’t improve on their description: THE SCENT The prime note in this scent is Coppertone 1967 blended with a new accord I created especially for this perfume – North Atlantic. The base of the scent contains a bit of Wet Sand, Seashell, Driftwood and just a hint of Boardwalk. The effect when you wear At The Beach 1966 is as if you've been swimming all day in the ocean. THE STORY Imagine it's about 4 o'clock on a golden summer afternoon and you've been at the beach all day rubbing yourself with Coppertone suntan lotion – but Coppertone as it existed in the '60s, not quite as it is now... You walk into the surf as the waves break on the shore and, bending down to touch the surf, you notice the smell of your warm skin and of the saltwater that seems so cold by comparison. It has just the faintest hint of watermelon rind!”

“Hunting around for summer perfumes and I realized what I was really looking for was a new bottle of this. It smells like sunscreen on sun heated skin in the best way and makes me feel like I'm heading to the beach even when I'm just heading from the office to preschool pickup.”