New Wash Rich

“I really didn’t want to like New Wash, because it’s not cheap, but I love it. My hair is curly (3b/c) and coarse and I use the Rich version. When I’ve used other creamy, co-wash type cleansers, I would eventually get product buildup and need to use a shampoo. Not so with new wash! I’ve used it exclusively for years now. The beta is this: you have to use a lot more than you think. Like a nice big palmful. Then really scrub your scalp like you mean it, and add splashes of water as you go. Leave on for a few minutes before rinsing.”