The one and only ilia mascara

Ali LaBelle

“I started using this after it was emphatically recommended to me by my friend Jordy and she's right — it is the superior mascara for lashes that don't look mascara-y. Something about that wand!”

Claire

“Best I've found in a while. I love the two-sided brush for a choose your own adventure. I've been using the brown (Before Dawn) for a more natty look”

K Miner

“I don’t usually splurge on makeup. Mascara is the only thing I wear everyday and I typically rely on random drug store purchases. This exceeds the hype. Lasts and wears well. Smells like lilacs.”