ilia natural mascara

Ali LaBelle

“I started using this after it was emphatically recommended to me by my friend Jordy and she's right — it is the superior mascara for lashes that don't look mascara-y. Something about that wand!”

Claire

“Best I've found in a while. I love the two-sided brush for a choose your own adventure. I've been using the brown (Before Dawn) for a more natty look”

S.P.A. QUEEN

“Roz milk serum, the Inkey List Urea moisturizer, Ilia mascara, Merit Flush Balm, EltaMD SPF, glass nail file, which I’ve obviously cracked in half. Source”