Greg

If you're a swiftie, you probably already know Greg. This is the evasive West Village video-poet who perfectly encapsulates the feeling of those sombre, rainy downtown nights through his gentle and precise weaving of low exposure footage of trees swaying in front of red brick townhouses with Tay singing her heart out in the background.

You must understand that to know Greg is to love him, in almost the same way you love Taylor. It's now part of my nightly routine to hop on TikTok, scroll to a Greg video and chime in with my fellow swifties in the comments... "Oh Greg, you've done it again."