ILIA Limitless Lash Mascara

Ali LaBelle

“I started using this after it was emphatically recommended to me by my friend Jordy and she's right — it is the superior mascara for lashes that don't look mascara-y. Something about that wand!”

K Miner

“I don’t usually splurge on makeup. Mascara is the only thing I wear everyday and I typically rely on random drug store purchases. This exceeds the hype. Lasts and wears well. Smells like lilacs.”

Kaylan

“Feels and looks great on the lashes. This is my favorite mascara and I’ve worn it for years! Occasionally, I’ll try a different mascara to see how it stacks up against this one, but Ilia is still #1 in my makeup bag. Separates and lengthens, wears well throughout the day, and doesn’t clump. I wear the shade After Midnight, which is a soft, natural looking black. Ilia also released a brown shade.”