Ali LaBelle

Limitless Lash Mascara

$29

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I started using this after it was emphatically recommended to me by my friend Jordy and she's right — it is the superior mascara for lashes that don't look mascara-y. Something about that wand!

The Beauty Counter

6 months ago

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Evan McAvenia
Evan McAvenia
@evans_essenceApr 14, 2026
the double sided wand is a knockout!

Across Rec League

Limitless Lash Mascara

Limitless Lash Mascara
Claire

Claire

“Best I've found in a while. I love the two-sided brush for a choose your own adventure. I've been using the brown (Before Dawn) for a more natty look”

3
K Miner

K Miner

“I don’t usually splurge on makeup. Mascara is the only thing I wear everyday and I typically rely on random drug store purchases. This exceeds the hype. Lasts and wears well. Smells like lilacs.”

2
Kaylan

Kaylan

“Feels and looks great on the lashes. This is my favorite mascara and I’ve worn it for years! Occasionally, I’ll try a different mascara to see how it stacks up against this one, but Ilia is still #1 in my makeup bag. Separates and lengthens, wears well throughout the day, and doesn’t clump. I wear the shade After Midnight, which is a soft, natural looking black. Ilia also released a brown shade.”

1
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