Everything is an experiment

This is the mantra that helps me take big leaps.
It's what helped me finally go freelance full time.
It's what helped me open a brick-and-mortar and also what helped me close it (when I realized I didn't like running it).

When it's an experiment, everything is just information.

Freelance Data: I like doing this, I will keep doing this until I want to run a new experiment.
Brick-and-Mortar Data: I don't like running a brick and mortar and that's amazing to know about myself

When it's an experiment, the point is to get the data, and take it from there. Helps take the pressure off of outcomes, new identities, and things that feel like big commitments!