If you knew how your neurology reacts to narrative, would you pick the same stories? /// Hazel Gale

We're used to thinking that virtual reality is something that involves fancy computers and helmets and gadgets. But what these kind of data suggest is that language itself is a powerful form of virtual reality, that there's an important sense in which - when we tell each other stories — we can control the perceptional processes that are happening in each other's brains.