Thai Life Insurance "Unsung Hero" (2014 | Ogilvy & Mather)
Recommended by Practica
In this tearjerker of a spot, a good Samaritan’s deeds go unnoticed but he sees the positive results of his kindness, from helping a begging child get into school to bringing back to life a dying plant and befriending a stray dog. An instant classic.
6 months ago
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@cocoquizon
Thai agencies are so good. There was a great one from Wolf BKK last year that was very meta and fun for scent brand MITH I think you guys might enjoy. Forgot what it was called but it featured Ter Nawopol (who directed one of my favorite advertising-adjacent movies). Check it out!
@servideo
Omg coco now I want your list too!!
@practica
@Coco are you talking about the meta one where they're filming the ad as the ad — something like the scent gives you the scene? If so, yes incredible. I feel like Thai ads in general are so heavy on emotional branding/storytelling and are way less obsessed with hard ROI in the way the US is. Good formula for quality work.
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