Gap Beauty revives iconic fragrances

Take all my money Gap. I’ve been waiting for this day for DECADES. I could just cry thinking about it and have the release day (7/30/2026) as an alert on my calendar. What a time to be a nostalgic millennial, I love this for us 🥹 Om, Grass, and Heaven are coming home with me if they don’t sell out!

Scent and Memory Beauty Recs

2 months ago

Comments

Briar

@briarwintersJul 29, 2026

feeling so weirdly into this, as an idea. not sure I would ever be able to actually wear one of these again, in practice. but I know just smelling them would take me somewhere.

Brigid

@brigidJul 29, 2026

i distinctly remember who wore each of these. dreaming of my beloved OM body lotion. I will be revisiting.

Nora

@nogophotoJul 29, 2026

This feels like a time machine. I can't wait!!

Sarah

@sarahspearlancasterJul 30, 2026

can. not. wait.

@jillianvogelJul 30, 2026

I’ll take one of each to honor all my tween personalities.

Laura Messersmith

@quinlaninteriorsJul 30, 2026

Why did picking one of these feel like the equivalent of declaring a major or revealing one's sign? An identity worn proudly?

Liz

@walhausJul 31, 2026

Sadly they changed all the formulas! (According to a recent episode of smell ya later). But still cant wait

Ginny Branch

@ginnybranchAug 5, 2026

Sad to report that none of the scents transported me back in time. Maybe the reimagining was the issue. I wanted to teleport the way only scent can. The original formulation was magic.