what I wrote about Rec League 6 months ago

I wrote this (for a LinkedIn post) about Rec League six months ago. I continue to love the experience of being on this app, and I think that's a testament to the quick and snappy improvements the Rec League team is making. I was curious what other Rec League folks think about it...

One of the co-founders of Rec League writes, “Our bet is that in the age of AI, human taste and curation matter.” I agree! Within the SEO world, and now the GEO game, I want real recommendations, directly from real people — real obsessions. Waterproof hiking shoes, museum exhibits, hole-in-the-wall restaurants, small-batch olive oil, the journal pen that puts all others to shame... An ecosystem of fascinating recommendations from fascinating people.

I have been thinking about if there is a way to win on this platform, even if you don’t already have an existing following or community that wants your recommendations. I am compelled by Rec League’s potential to elevate and monetize the recommendations of “somebody’s,” just as much as the recommendations of “nobody’s.”

I think that one way to do this is through building a curation ecosystem around a certain theme or through-line, such as a sport, a career, a season, or a geographic location. Like what salt a professional baker uses, and what their favorite shoes to bake in are. Or, a profile dedicated entirely to the New England summertime aesthetic, and all of the products that flow downstream from this distinct lifestyle.

I hope to see more opportunities for storytelling or vibe-setting around these recommendations, so that individuals without a following can also financially benefit from sharing their recs, expertly gathered through their unique life arcs, experiences, and interests.

I am so excited by platforms that uplift and center human curation in this rapidly-changing world.