Subprime Attention Crisis

Remember when the internet didn’t feel like one giant advertisement? When you could go online without constantly being pushed to buy something, click something, or keep scrolling?

The Subprime Attention Crisis explains how we got from that version of the internet to the attention economy we have today. It breaks down how advertising became the dominant business model, why platforms are designed to compete for our attention, and what that has done to the way we experience the internet.

What I especially liked is that the book doesn’t just explain the problem—it also makes you think about what we can actually do about it as everyday users. A fascinating look at how the internet changed, and why it increasingly feels like our attention is the product.