Share this starter pack

Chlöe - Surprise Music Video

Our first music video and first shoot overall — we had just gotten the keys to our house and had nearly everything we owned stored in the garage. An amazing, trial by fire learning experience. Video looks great, house looks better. 35M views!

Good NEWZ Girls – Every Christmas Music Video

The second music video shot at Practica HQ, this was a fun holiday shoot that turned our living room into tinsel-filled Christmas scene.

Brightland Holiday Campaign

This was a fun one, not only because we love the team and the work but because we played a much larger role than usual in the whole campaign. Brightland was a client of Practica's at the time and beyond leading creative direction, we also designed and made a full array of custom dish-ware for the shoot.

USC Viterbi School of Engineering Short Film, "Volare,"

To celebrate the 20th anniversary of the naming of the school, the USC Viterbi School of Engineering presents, "Volare," a musical short film that tells the story of Andrew and Erna Viterbi. It’s the story of two Holocaust refugees, struggling to communicate in a new world, who usher in the digital communications revolution that makes so much of the modern world possible. This is was a particularly professional crew though I will admit it suffered from something similar to the annoyance's of a music video shoot — there are only so many times you can hear the same song repeated endlessly from a distance. I'll never hear Volare the same way again.

Chlöe - Surprise Music Video

Our first music video and first shoot overall — we had just gotten the keys to our house and had nearly everything we owned stored in the garage. An amazing, trial by fire learning experience. Video looks great, house looks better. 35M views!

Good NEWZ Girls – Every Christmas Music Video

The second music video shot at Practica HQ, this was a fun holiday shoot that turned our living room into tinsel-filled Christmas scene.

Brightland Holiday Campaign

This was a fun one, not only because we love the team and the work but because we played a much larger role than usual in the whole campaign. Brightland was a client of Practica's at the time and beyond leading creative direction, we also designed and made a full array of custom dish-ware for the shoot.

USC Viterbi School of Engineering Short Film, "Volare,"

To celebrate the 20th anniversary of the naming of the school, the USC Viterbi School of Engineering presents, "Volare," a musical short film that tells the story of Andrew and Erna Viterbi. It’s the story of two Holocaust refugees, struggling to communicate in a new world, who usher in the digital communications revolution that makes so much of the modern world possible. This is was a particularly professional crew though I will admit it suffered from something similar to the annoyance's of a music video shoot — there are only so many times you can hear the same song repeated endlessly from a distance. I'll never hear Volare the same way again.